NEW YORK (
has introduced a new "Kindle for BlackBerry" application that will allow customers to read e-Kindle books from their BlackBerrys.
"Since the launch of our popular Kindle for iPhone app last year, customers have been asking us to bring a similar experience to the BlackBerry, and we are thrilled to make it available today," Ian Freed, Vice President, Amazon Kindle, said in a statement.
Customers with BlackBerrys on AT&T, Sprint, T-Mobile, Verizon and other U.S. carriers can begin to access hundreds of thousands of
books with easy wireless access.
The free "Kindle for Blackberry" application can be downloaded from www.amazon.com/kindlebb.
Amazon stock is trading up 1.3% at $117.80 Thursday afternoon.
Shares of competitor
Barnes & Noble
have fallen 1.2% to $21.40. Barnes & Noble makes the nook e-book reader, which competes with the Kindle. Barnes & Noble said earlier this month that it quickly sold out of nook stock online over the holidays due to unprecedented customer demand, and since then has ramped up production.
, which recently launched its iPad tablet computer with e-book reader capabilities, is up 0.5% at $203.50.
The New York Times
has reported that Apple's prices for e-books may actually be lower than expected. This is contrary to the widespread hope among publishers that Apple would be more flexible about its pricing and allow them to rise above the $9.99 that Amazon typically charges for its Kindle books.
is up 0.5% at $22.80.
-- Reported by Andrea Tse in New York
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