Kellogg Introduces Big Apple to Pop-Tarts Sushi

Kellogg is answering the cravings of Pop-Tart lovers with the opening of a Pop-Tart restaurant in New York City.
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NEW YORK (TheStreet) -- Kellogg (K) - Get Report is answering the cravings of Pop-Tart lovers by opening a Pop-Tart restaurant in New York City.

Dubbed "Pop-Tarts World" by promoters, the flagship store and café opened in Times Square on Tuesday.

The menu will certainly sound tantalizing, if you like Pop-Tarts.

According to the

New York Times

, the menu includes "The Fluffer Butter," marshmallow spread sandwiched between two Pop-Tarts frosted fudge pastries; the "Sticky Cinna Munchies," cinnamon rolls topped with cream-cheese icing and chunks of Pop-Tarts cinnamon-roll variety; and "Ants on a Log?" -- consisting of celery, peanut butter and chunks of the Wild Grape version.

Another Pop-Tart highlight on the menu is the Pop-Tarts Sushi -- which is comprised of three kinds of Pop-Tarts minced and then wrapped in a fruit roll-up. "We did an internal tasting here at the building, and it was the winner," said Etienne Patout, senior director of Kellogg's Pop-Tarts brand, in the

New York Times

.

The Pop-Tart restaurant is 3,200 square feet and located on the south end of 42nd Street, between Sixth Avenue and Broadway.

According to the

Times

, the lease for the store ends at the end of January, at which time Kellogg executives will determine whether New York City is so hungry for Pop-Tarts that a keeping a giant store open in the long-run makes sense.

-- Reported by Andrea Tse in New York

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