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Jim Cramer's Stop Trading! Stay With Cisco

The trader says its run isn't done.

Stay the course on


(CSCO) - Get Cisco Systems, Inc. Report

, Jim Cramer said Thursday on


"Stop Trading!" segment.

Cramer said Cisco, up 7% off Wednesday evening's strong earnings performance, "is not done going up." He expects the stock to hit $30 from a recent $26.80 as the company benefits from its position as "the convergence play" in the cable and telecom networking business.

Cramer also likes

Exxon Mobil

(XOM) - Get Exxon Mobil Corporation Report

, because he said institutional investors crave the oil giant's consistency. Cramer said Exxon is growing at 8% annually and trades at 10 times earnings estimates, so it's not expensive. He said it also has cheap oil reserves that will continue to pay off even with the recent sharp decline in crude oil prices.

"Exxon is the one of choice," Cramer said of big investors' take on the oil industry. He noted the company's prodigious capacity to do buybacks and dividends and added that institutions want "something that will not embarrass them." Exxon is that company in the oil sector, he said.

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Cramer believes



also looks good, though he took issue with hedge fund manager Bill Ackman's claim that the stock is headed for $36. Cramer said Borders, up 11% at $23.87 Thursday afternoon on news of Ackman's buying, could go to $25-$26 because new management is "determined to turn this stock around."

At the time of publication, Cramer had no position in stocks mentioned.

Jim Cramer is a director and co-founder of He contributes daily market commentary for's sites and serves as an adviser to the company's CEO. Outside contributing columnists for and, including Cramer, may, from time to time, write about stocks in which they have a position. In such cases, appropriate disclosure is made. To see his personal portfolio and find out what trades Cramer will make before he makes them, sign up for

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