Jim Cramer's 'Stop Trading!': Buy GIS

The cereal company looks cheap at these levels, Cramer says.

Author:
Publish date:: Apr 28, 2008 3:06 PM EDT

Buy General Mills (GIS) - Get Report, Jim Cramer said on CNBC's "Stop Trading!" segment Monday.

In the wake of a

Berkshire Hathaway

(BRK.A) - Get Report

-financed

buyout of

Wrigley

(WWY)

, Cramer said General Mills trades at a "very substantial discount" at these levels.

"People should go back and realize that this company, at 18 times earnings, may be a steal," Cramer said of the cereal maker.

Cramer also pointed viewers to

Heinz

(HNZ)

ConAgra

(CAG) - Get Report

and

Kraft

(KFT)

. "I think all these companies should be re-evaluated upwards after this," he said.

"I think this group has been forgotten about," Cramer said. Investors who think the recession will last a while should think about these names, he said. He said Heinz is a well-run company, and although he's skeptical of Kraft as a takeover target, he said it has good brands.

Kellogg

(K) - Get Report

and General Mills might be interesting together, he said.

Cramer praised Wrigley CEO William Perez and predicted he would stay on board after the merger.

Of a potential Mars IPO, Cramer said, "I've worked with that company from time to time ... they hate the glare." He was skeptical that the company would come public. "God love 'em. ... I don't blame em one bit," he said. The company is probably better off without "the endless lawsuits" and "

SEC

scrutiny" that comes with being public, he said.

Cramer said that investors should approach the idea of a merger between

Cadbury Schweppes

(CSG)

and

Hershey

(HSY) - Get Report

with caution. He said that Hershey has "a lot of self-inflicted wounds," and "Cadbury itself has a lot of issues."

On the other hand, "I think

Campbell's

(CPB) - Get Report

is in shape to do a big deal," Cramer said.

For a trade on the $600 tax rebate checks hitting consumers' accounts, Cramer recommended

Polo Ralph Lauren

(RL) - Get Report

and

Phillips-Van Heusen

(PVH) - Get Report

. He also said that "wealthier people are going to their

Apple

(AAPL) - Get Report

Store. It's my favorite thing to do when I'm not working."

At the time of publication, Cramer had no positions in any of the stocks mentioned.

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