Jim Cramer's Stop Trading! Buy Costco

Cramer says one month's sales miss is not a reason to flee.
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Buy

Costco

(COST) - Get Report

, Jim Cramer said Wednesday on

CNBC's

"Stop Trading!" segment.

Cramer said investors shouldn't be discouraged by soft same-store sales numbers out early Wednesday, which sent the retailer's stock down 4% in afternoon trading. Cramer said the company is a great merchandiser -- so sometimes its bets work and sometimes they don't. But every Costco miss "has been a great opportunity," Cramer said, for investors to buy the stock on the cheap.

Cramer also shrugged off comments from

Starbucks

(SBUX) - Get Report

suggesting that less-affluent customers have been pushed out of the stores by falling house prices and declining home-equity borrowing. Cramer said he questions how much influence those factors really exert on coffee sales, even if a cup at Starbucks does "cost $17 or something."

Cramer said the selloff in

Coach

(COH)

has been "overdone."

Cramer continues to like

Google

(GOOG) - Get Report

and called

Apple's

(AAPL) - Get Report

wireless plans "the elephant in the room."

At the time of publication, Cramer had no positions in stocks mentioned.

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