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JetBlue Embraces New York Jets

JetBlue painted a plane in Jets colors and announced a Super Bowl promotion -- if the Jets make it.

NEW YORK (TheStreet) -- New York-based JetBlue (JBLU) - Get Report will fly a New York Jets aircraft.

At a ceremony Friday, JetBlue unveiled the aircraft, an A-320 with green trim and "NY Jets" written in large green Jets script on the fuselage.

"We play in the same backyard, with New York as our home turf," said JetBlue CEO Dave Barger, in a prepared statement. "We have diverse, loyal fans that expect more of us than

of the other guys, and we deliver on our brand promise." During a recent interview, Barger rattled off the names of many of the players on the 1969 Super Bowl winning team.

JetBlue also unveiled a promotion with


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that will refund select fares for customers, with details to be announced later.

The ceremony Friday at New York's Kennedy Airport was attended by Jets CEO Woody Johnson, Curtis Martin, Emerson Boozer and other Jets alumni players.

Broadway Joe -- Joe Namath -- didn't make it.

-- Written by Ted Reed in Charlotte, N.C.

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Ted Reed