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J.C. Penney Co. (JCP - Get Report) shares were down more than 1% Wednesday after the retailer announced that it will stop selling selling appliances on Feb. 28.

The company said that the decision was made "in order to better meet customer expectations, improve financial performance and drive profitable growth."

The company will continue to sell furniture, but it will only be available at jcp.com and select stores in Puerto Rico. 

Customers who do purchase appliances in store and online through Feb. 28 will receive free delivery and instillation on new model purchases over $299. 

The company said that it will provide more information on the change once it releases its fourth-quarter earnings on Feb. 28. 

This is the first major initiative undertaken by new CEO Jill Soltau since she joined the company late last year. Former CEO Marvin Ellison brought back the appliances division in 2016 after the retailer had been focusing on apparel and accessories for more than three decades.