Struggling retailer J.C. Penney Co.  (JCP - Get Report) announced Tuesday it was filling a couple of executive positions as the company looks to avoid the same fate as bankrupt retailer Sears Holdings Inc. (SHLDQ

J.C. Penney said that beginning Jan. 21, Mike Robbins will be appointed executive vice president, chief stores and supply chain officer. Robbins was an internal candidate for the job who was previously executive vice president of private brands and supply chain. 

Additionally, the company announced that Truett Horne, current associate principal at McKinsey & Co., will join J.C. Penney as chief transformation officer, reporting directly to company CEO Jill Soltau. 

"These executive changes reflect the strength and depth of each leaders responsibilities, and their enormous potential to drive change aligned with our customer's needs and expectations," said Soltau. "By appointing and recruiting the right leaders who have the expertise and fortitude to accelerate a turnaround strategy, our senior executive team will play an instrumental role in energizing teams, connecting with our customers and positioning JCPenney for profitable growth."

J.C. Penney shares rose 1.5% to $1.32.

Over the past 12 months, J.C. Penney's stock has fallen nearly 70%.