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Jarden Expands in 'Attractive' Baby Market

Jarden's purchase of a French baby-care business should lead to billions of dollars in combined revenue a year -- or so says Jarden.



) -- Niche consumer-goods provider



says its purchase of a French baby care business will lead to billions of dollars in combined revenue a year.

Jarden Corporation's hefty portfolio of consumer products consist of well-recognizable brands, including Coleman, Mr. Coffee, Crock-Pot and Crawford.

In an interview with TheStreet, Jarden's CEO Martin Franklin said the company has been vetting companies to buy in the last eight years and is confident of Mapa Spontex's suitability for Jarden. Franklin said Mapa Spontex's strong niche brand value, its management teams and its cash-flow history were all attractive attributes for Jarden.

But of equal, if not, greater importance is that Mapa Spontex fits into Jarden's long-term growth strategy, said Franklin. From an international platform perspective, Franklin said it would give Jarden greater exposure to the Brazil and Argentina markets. Franklin also said that, from a distribution standpoint, Mapa Spontex will allow Jarden to take advantage of revenue opportunities in the chief five countries of Europe.

"Mapa Spontex is a very Jardenesque company," Franklin said. "It fits into the mold of our business. It takes us into the baby space and the juvenile space, which we think is very attractive."

Franklin says that the acquisition should become profitable immediately after the deal is completed, which should be in the second quarter of 2010.

"Fifteen to twenty cents as a guidance is something we feel comfortable with," Franklin said, adding the there will be a one-time charge for the company after the closing of the deal next year.

Jarden and Mapa Spontex combined are expected to generate $6 billion in revenue a year. And while workforce reductions are common concern in M&A deals, Franklin says Jarden has no intention of doing such a thing.

"We're not looking at this as a cost-synergy transaction," Franklin says. "There will be no closures; no reductions." Instead, Franklin said Jarden will seek economies of scale related to transportation costs and aggregation of insurance costs.

The last time Jarden made a significant acquisition was in 2007, when the company acquired Pure Fishing and K2 in April and August respectively.

In Friday trading, Jarden stock has added 0.2% at $29.70 in early afternoon trading, while its peer

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-- Reported by Andrea Tse in New York

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