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Interpublic Hires Bant Breen

He will help drive the strategic agenda.
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(IPG) - Get Interpublic Group of Companies, Inc. Report

hired Bant Breen as senior vice president, director of strategic development and innovation.

The New York advertising outfit said Breen will drive its huge strategic agenda in areas such as asset alignment, communications innovation, technology and acquisitions.

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Breen will report to Stephen Gatfield, executive vice president, strategy and network operations, in this newly created role.

"Developing and refining our corporate strategy is a key driver of our success at this crucial time for Interpublic," said Gatfield. "Bant's experience in global emerging media platforms will be a tremendous asset. We are fortunate to have him as part of our team."

Breen was the founder and president of Bant Breen LLC, a strategic marketing and communications consultancy affiliated with Dentsu.

On Thursday, Interpublic shares rose a dime to $10.07.