U.K. chipmaker Integral Memory is coming for the storage crown.

The company is releasing a 512GB microSD card in February, breaking the record for storage that was set by SunDisk Ultra's 400GB microSDXC last year. 

The previous record-holder before that was Samsung's 256 GB card, which debuted in 2016. 

"Consumers have been clear in their call for increased storage, as mobile devices have become essential to many in everyday life," said Integral Memory's marketing manager, James Danton. "The need to provide extended memory for smartphones, tablets and a growing range of other mobile devices such as action cams and drones has been answered. As a company, we are very proud to be the first to achieve the 512GB capacity milestone in microSDXC, worldwide."

Integral Memory has not released pricing information, but the SanDisk memory card retails for about $250 on Amazon, so consumers can expect to pay more than that for the expanded storage. 

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