Ingram Micro

(IM)

, a technology sales and marketing company, has launched its own full-service channel marketing communications agency. The agency is to offer services including marketing, advertising and public relations, the company said in a press release.

"Two of the biggest challenges facing the IT industry are consistent channel communications and integrated marketing efforts," the company said. "Our goal is to help manufacturers and solution providers cut through the noise and clearly communicate their vision, benefits, expertise and services in today's commoditized, over-hyped sales environment."

Pricing for the services rendered is determined as a set project fee or ongoing retainer, based on the project scope, timeline for the engagement, and marketing services included.

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