Iconix Reportedly Breaks Off Playboy Talks - TheStreet



) --

Iconix Brand

(ICON) - Get Report

has called off talks to buy


( PLA) since it would have been too complicated to separate the Playboy brand from the company's other assets, a report says.

Iconix was interested in licensing the brand and wanted to divest, shut down or find partners for Playboy units,


reports, citing two people familiar with the matter.

However, the situation is still fluid and may be resolved soon, another source told



A purchase of Playboy would have expanded Iconix beyond its apparel brands, which include Joe Boxer and Candie's.

It was reported by the

Los Angeles Times

last month that Iconix and a group led by Jim Griffiths, Playboy's former entertainment president, were both

in talks to acquire the company

and take it private for more than $300 million.

Later in November, reports said Playboy had agreed to outsource most of the business operations of


magazine to

American Media


>>See our new stock quote page.