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OAKLAND, Calif. (

TheStreet

) -- Billionaire investor Carl Icahn encouraged

Clorox

(CLX) - Get Clorox Company Report

to shop around for other bidders, and named names on who else might look to buy the home products maker.

Icahn made a $12.6 billion acquisition bid for Clorox

, according to a regulatory filing early Friday that indicates he's proposed to purchase the company for $76.50 per share.

>> Icahn Offers to Buy Clorox for 12% Premium

In the letter Icahn sent to Clorox CEO Donald Knauss in which he made the bid, he also encouraged the company to shop around for a better offer as well, which of course has the potential to greatly increase the value of his investment. Entities controlled by Icahn own roughly 9.4% of Clorox's outstanding common stock, making him the company's largest shareholder.

Icahn wrote to Knauss that he was confident Clorox would receive "numerous superior bids." He tapped consumer products makers

Procter & Gamble

(PG) - Get Procter & Gamble Company Report

,

Unilever

(UN) - Get Unilever NV ADR Report

and

Colgate-Palmolive

(CL) - Get Colgate-Palmolive Company Report

as possible "strategic buyers."

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"We are in a unique position as your largest shareholder in that we are wearing two hats - one as a shareholder and another as a buyer," Icahn wrote in the letter.

Clorox shares soared 10.5% in premarket trading Friday morning.

--

Written by Miriam Marcus Reimer in New York.

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