Burger King just introduced its new chicken parmesan sandwich, and TheStreet tried it for the lunch.
The seasoned 100% white meat chicken sandwich, which is available for a limited time, uses the same patties as the company's New Crispy Chicken Sandwich, which made its debut at the Restaurant Brands International Inc. (QSR) - Get Report restaurant chain earlier this year. The move follows introductions of sandwiches that use 100% chicken and beef at other fast-food restaurants such as McDonald's Corp. (MCD) - Get Report to attract millennials.
"We know our guests love bold Italian flavors," Alex Macedo, Burger King's North America president, said in a statement. "Now guests can enjoy a tasty chicken sandwich with the great flavor and juiciness of our Crispy Chicken Sandwich paired with classic ingredients, including shaved parmesan, melted mozzarella and rich marinara sauce."
The company also united the stars of the hit reality TV show on MTV's Jersey Shore, which ended in 2012, to promote the sandwich in a video ad. Although the group has been quiet in recent years, a reunion show is set for August that will feature the stars and where they are now.
Burger King's sandwich also comes after Restaurant Brands, which also includes Popeyes Louisiana Kitchen and Tim Hortons, announced in June that it would end the use of antibiotics important to human medicine in their chicken supply by the end of 2018.
Restaurant Brands' shares fell 0.7% to $61.14 early Monday afternoon.
Here was my experience eating the new chicken parmesan sandwich.
Editors' pick: Originally published July 14.