While Netflix missed earnings estimates slightly, subscriber adds are the more important number for Netflix right now. That subscriber beat was a major win for the streaming video company -- and validation that the firm's plans to hike prices are likely to pay off in a big way. Now, Netflix plans on ramping up its growth efforts, spending as much as $8 billion on programming next year -- a full third more than 2017's original content budget.
Simply put, Netflix is vying to make itself a service that consumers across the globe can't live without. And, by pretty much every metric from this past quarter, it's doing just that.
That dominance has been playing out in Netflix's price action all year long. Shares are up more than 62% since the calendar flipped to January, besting the rest of the broad market by a massive margin. Thing is, there could be a lot more where that comes from -- Netflix is in full-blown breakout-mode this fall.
So, to figure out how to trade it from here, we're turning to the chart for a technical look:
I've said it before, and I'll say it again: It doesn't take an expert trader to figure out Netflix's price action right now -- shares have been bounding their way up and to the right, stretching all the way back to last fall. And as that uptrend keeps propelling shares of Netflix higher from the bottom-up, a breakout through Netflix's former intermediate-term price ceiling at $190 in October is clearing the way for even higher lifetime highs this fall.
What makes that $190 level so important for this stock? It all boils down to buyers and sellers.
The $190 resistance level is a price where there has been an excess of supply of shares; in other words, it's a spot where sellers have previously been more eager to step in and take gains than buyers have been to buy. That's what makes a breakout above $190 so significant -- the move means that buyers are finally strong enough to absorb all of the excess supply above that price level.
Relative strength, the indicator down at the bottom of the Netflix chart, adds some extra upside confidence to shares here. Relative strength has been making generally higher lows since last fall (save for the bear trap back in July) -- that signals that Netflix continues to outperform the broad market right now.
Now, Netflix could have higher ground ahead of it as we push toward the final stretch of 2017.
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This article is commentary by an independent contributor. At the time of publication, the author held no positions in the stocks mentioned.