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Hershey Plans Reorganization

The move will allow it to increase its share of the U.S. snack market.
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Chocolate maker

Hershey

(HSY) - Get Hershey Company (HSY) Report

is reorganizing its corporate structure, saying the move will allow it to increase its share of the U.S. snack market while at the same time improving its international reach.

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The company will form a U.S. commercial group, an international commercial group and a global growth and innovation group.

Shares of Hershey, the maker of Kit Kats, Jolly Ranchers and Twizzlers, were down 65 cents at $53.35.

The company said unifying its U.S. business, adding global capabilities and aligning certain international operations "will ensure that we continue to achieve top-tier performance."