That is if yet another photo leak is to be believed. Noted Apple information leaker Benjamin Geskin tweeted photos of an alleged iPhone 8 finished prototype on Thursday evening.
Suffice it to say, Apple is gearing up for the mother of all product launches. And consumers look ready to respond.
About 92% of iPhone owners say they are "somewhat likely or "extremely likely" to upgrade their smartphone in the next 12 months, according to a note from Morgan Stanley. The loyalty rate is up sharply from 86% one year ago.
Morgan Stanley's data is based on an April 2017 survey of 1,000 smartphone owners aged 18 and above in the U.S.
The wildcard: the survey arrives before iPhone users get a look at the price tag on the iPhone 8, which Goldman Sachs thinks could hit the market at a whopping $1,000.
Apple's shares rose 0.3% to $144.17 by Friday's close.
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Editors' pick: Originally published June 30.
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