Los Angeles-based Eden Creamery is working with investment bank Barclays Plc (BCS) - Get Report to explore a sale that could value the Halo Top low-calorie ice cream maker at as much as $2 billion, Reuters reported.
Eden Creamery is looking to take advantage of the recent interest big food companies have shown in premium and healthy ice cream brands. Unilever Plc (UL) - Get Report acquired Talenti Gelato & Sorbetto, a lower-fat gelato and sorbet company, in 2014.
Low-fat and non-fat ice creams will make up about 10.4% of the $8.2 billion ice cream industry's revenue in 2017, data provider IBIS World said. The fastest growing ice cream brands are the "premium" ones - including General Mills Inc (GIS) - Get Report and Nestle SA's (NSRGY) Haagen-Dazs brand.
There's no certainty that Eden Creamery will be sold, but the company said its Halo Top brand surpassed Ben & Jerry's and Haagen-Dazs sales to become the best-selling ice cream pint in the U.S.
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