has named Keith Wandell as president and CEO, replacing 40-year veteran James Ziemer, who is retiring.
Wandell currently is the president and COO of another Milwaukee-based company,
. He will take over at Harley on May 1.
"Harley-Davidson has a remarkable record of success and limitless possibilities," Wandell said. "I am honored and thrilled to join the Harley-Davidson family and to have this opportunity to help it fulfill dreams, create innovative market-leading products, and expand its opportunities worldwide."
"Keith Wandell is a seasoned global business leader who brings tremendous energy, passion, and organizational and talent development capability to his job as Harley-Davidson's new chief executive," said Harley board presiding director Barry K. Allen. "His vision and values make him a great fit, and he is absolutely the right person to now lead Harley-Davidson on its exciting journey."
Harley-Davidson will report first-quarter earnings on April 16. Analyst average estimates are for 52 cents a share on $1.3 billion in revenue, 25 cents lower than the year-ago quarter.