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Alphabet's (GOOGL) - Get Alphabet Inc. Class A Report Google is testing new changes to its "first-click-free" policy that could help news organizations sell more subscriptions, the Wall Street Journal reported.

The "first-click-free" policy had previously allowed Google users to access subscription-based news articles through Google's search product. Google might reduce the number of free subscription-based articles users can access down from three per day.

In exchange for the "first-click-free" stories, Google is considering providing news publishers like the New York Times (NYT) - Get New York Times Company Class A Report and the Financial Times with analytics and online payments systems. Google maintains that sampling articles helps publishers sell subscriptions.

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The proposed changes are in early stages of consideration. Publisher talks are ongoing and there is a possibility the changes might not happen.

Google stock traded slightly up premarket Monday 0.1% to $927.

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