Google Wants to Help News Publishers Sell Subscriptions - TheStreet

Alphabet's (GOOGL) - Get Report Google is testing new changes to its "first-click-free" policy that could help news organizations sell more subscriptions, the Wall Street Journal reported.

The "first-click-free" policy had previously allowed Google users to access subscription-based news articles through Google's search product. Google might reduce the number of free subscription-based articles users can access down from three per day.

In exchange for the "first-click-free" stories, Google is considering providing news publishers like the New York Times (NYT) - Get Report and the Financial Times with analytics and online payments systems. Google maintains that sampling articles helps publishers sell subscriptions.

The proposed changes are in early stages of consideration. Publisher talks are ongoing and there is a possibility the changes might not happen.

Google stock traded slightly up premarket Monday 0.1% to $927.

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