Alphabet Inc.'s (GOOGL) - Get Alphabet Inc. Class A Report Google will remove its signature Google Instant search feature, which provided immediate search results as users typed, according to Search Engine Land.
First introduced in 2010, Instant was spearheaded by former Yahoo CEO Marissa Meyer during her time at Google as the company's VP of search and user experience. Its mission was to change how users, primarily desktop, obtained information on the Internet while cutting back on the time it took to do so.
But, with over half of Google searches coming from mobile and with that trend showing no signs of slowing, Instant makes less sense on a mobile device.
In a statement to Search Engine Land, a Google spokesperson explained the changes.
"We launched Google Instant back in 2010 with the goal to provide users with the information they need as quickly as possible, even as they typed their searches on desktop devices. Since then, many more of our searches happen on mobile, with very different input and interaction and screen constraints. With this in mind, we have decided to remove Google Instant, so we can focus on ways to make Search even faster and more fluid on all devices."
(Alphabet is held in Jim Cramer's charitable trust Action Alerts PLUS. See all of his holding with a free trial here.)
Watch More with TheStreet:
- Sorry Zuckerberg, Elon Musk Still Thinks Artificial Intelligence Is a Huge Problem
- Gold Will Make a Comeback; Dollar Rally is Over - Peter Schiff
- Just How 'Unlimited' is Your Unlimited Data Plan?
- How Birchbox Took on Macy's, J.C. Penney and the $500 Billion Beauty Counter