Google Glass Gets Fashionable Lift from Luxottica Group

Google Glass is getting more stylish. The search giant's wearable technology is about to get a fashionable lift from Luxottica Group, the Italian eyewear company behind brands like Ray-Ban and Oakley. Those brands will be a part of Luxottica's new collaboration with Google, which will see the eyewear company design and create frames for Glass. According to a statement by Luxottica, the companies aim to develop Glass products that will combine high-fashion, lifestyle and innovative technology.

Author:: Brittany Umar
Publish date:: Mar 25, 2014 11:04 AM EDT

NEW YORK (TheStreet) -- Google is partnering with Italian eyewear company Luxottica, which will be designing frames for the search engine's wearable Glass technology.

VIDEO TRANSCRIPT:

Google (GOOG) - Get Report Glass is getting more stylish. The search giant's wearable technology is about to get a fashionable lift from Luxottica Group (LUX) , the Italian eyewear company behind brands like Ray-Ban and Oakley.

Those brands will be a part of Luxottica's new collaboration with Google, which will see the eyewear company design and create frames for Glass. According to a statement by Luxottica, the companies aim to develop Glass products that will combine both high-fashion, lifestyle and innovative technology.

WATCH:More videos from Brittany Umar

Google Glass uses a monitor in the corner of an eyeglass frame to display information, Internet content or messages. It also includes a camera for hands-free photo-taking and video recording. At this point, Google has not made Glass available for sale to the public. Instead, it has sold Glass to a select group of more than 10,000 testers known as "Explorers."

At last check, shares of Google were climbing almost 1% to $1,167.44, while shares of Luxottica were up more than 3% at $55.65 on the news.

In New York, I'm Brittany Umar for TheStreet.

Written by Brittany Umar in New York.