Alphabet (GOOGL) - Get Report is tweaking its Google search algorithm to place more emphasis on originally reported news stories, giving them more prominent displays on the search page and allowing them to stay there longer, according to a blog post by VP of News Richard Gingras.
The company will instruct its more than 10,000 "raters" to use the highest algorithmic rating for news stories with original reporting "that provides information that would not otherwise have been known had the article not revealed it," according to Gingras's post.
The New York Times reported that publishers complain that articles derived from their original reporting can get as much web traffic as the scoops do.
Alphabet also said it would ask its raters to consider a publisher's "overall reputation" for original reporting when assigning it a rating. The company says that giving its users better access to original journalism is the goal of the new guidelines.
"We hope these updates to elevate original reporting will provide people with a deeper understanding of their changing communities and the conversations going on around them," Gingras said.
Alphabet is a key holding in Jim Cramer's Action Alerts PLUS charitable trust.