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Goodyear Promotes Strategy Exec

William Hopkins will look at skill sets.
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named William M. Hopkins to the new position of vice president, technology and strategic initiatives.

In his new role, Hopkins will be responsible for global strategic initiatives, tire engineering, materials, performance prediction and global vehicle systems. He will continue to report to Joseph M. Gingo, executive vice president, quality systems and chief technical officer. Hopkins was vice president global product marketing and technology planning.

"Bill has played a key role in bringing technology and marketing together to deliver outstanding new products and technologies to market that consumers desire," Gingo said. "Now, through his coordination and leadership of all these technology functions, he will provide more focus on longer-term, strategic product initiatives. He will also ensure we have the skill sets within each of these functions to meet the challenges of the future."

Hopkins, 61, joined Goodyear as an engineering trainee in 1967. He later became a tire designer and, in 1973, chief engineer for passenger tires. In 1978, he was named chief engineer for international auto tire development at Goodyear's Luxembourg Technical Center.

Four years later, he returned to Akron, where he led the company's radial race tire development program. In 1986, he became manager of light truck tire engineering. Hopkins was named marketing manager for light truck tires in 1990 and general manager in 1991. In 1993, he became general manager for multipurpose vehicle and specialty tires.

In 1996, Hopkins was named director of tire technology for North America. In 1998, he was elected vice president, worldwide tire technology. He was elected to his most recent position in 1999.

Goodyear shares rose 14 cents Monday to $15.35.