The automaker introduced an all-new Ranger, a limited edition Ford Mustang Bullitt and a new iteration to the Ford Edge with its ST edition.
But the company's bread-and-butter vehicle is seeing some big changes, too. Only the changes to the Ford F-150 aren't just short term. This year, the Ford F-150 will offer a diesel engine option. Orders will be taken this month, with deliveries expected in the spring.
The new 3.0-liter Power Stroke engine will obtain roughly 30 miles per gallon. Tell that to consumers a decade ago and they'll likely laugh. The technology that automakers continue to unveil has been impressive so far. With new Silverado and Ram 1500 options, additional engine options for the F-150 are a good move.
Featuring a 10-speed automatic transmission, this is the first time the F-150 will be equipped with a diesel engine option. According to the automaker, the truck will be capable of towing 11,400 pounds, with a payload of just over 2,000 pounds.
However, the Power Stroke option isn't the only thing we took away from the 2018 Detroit Auto Show. During Ford's demonstration, CEO Jim Hackett told the crowd that in 2020, the automaker was looking to roll out a hybrid truck option.
Assuming this comes to fruition in the time frame Ford is talking, it will draw plenty of questions regarding the technology. One thing was very clear, though, and not just with Ford, but with every automaker: The electrification trend is only going to strengthen going forward.
Aside from federal mandates, the technology allows for better emissions and improved fuel efficiency, as well as being in demand from consumers. The Ford F-150 hybrid is just one more step in this direction, which should ultimately come as little surprise.
However, it will draw questions about the truck's power and capability. Surely some potential buyers will wonder if the hybrid can keep up with a traditional engine when it comes to towing and hauling. But it would be surprising to see Ford disappoint in this respect, given the emphasis it puts on America's top-selling vehicle.
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This article is commentary by an independent contributor. At the time of publication, the author had no positions in the stocks mentioned.