General Mills (GIS - Get Report) , the Minneapolis cereals icon, named a new chief financial officer and two other key senior officials.

The maker of brands including Cheerios, Haagen-Dazs and Nature Valley named Kofi Bruce vice president of financial operations as of Sept. 1 and CFO on Feb. 1.

Bruce, 49, who had been controller, joined General Mills in 2009. His resume includes a number of finance-related roles at General Mills as well as tenures at Ford Motor (F - Get Report) and Ecolab (ECL - Get Report) .

He succeeds Don Mulligan, who becomes an adviser as of Feb. 1 and will retire effective June 1. Mulligan had been with General Mills for 21 years and had been CFO since 2007.

Bethany Quam was named group president for the pet segment, effective Oct. 1. Since 2016, she's been group president for Europe and Australia.

Quam succeeds Billy Bishop, who becomes founder and brand adviser for the pet segment, effective Jan. 1. Bishop, his father and his brother founded Blue Buffalo Pet Products, which Big G acquired in April 2018.

Succeeding Quam at the Europe and Australia division is Dana McNabb.

A 20-year veteran of General Mills, McNabb had been president of the U.S. cereals division. Prior to holding that post, she'd been vice president of global marketing for Cereal Partners Worldwide, General Mills' joint venture with Nestle (NSRGY) in Switzerland.