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) -- Tiger Woods' public mea culpa almost exactly a week ago did nothing, apparently, to assuage the occupants of


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The scandal-fatigued golfer, whose return to the game he once dominated remains unknown, will no longer endorse Pepsi's Gatorade, the sports-drink maker announced on Friday.

The news comes as something of a surprise, as Gatorade had generally stood behind Woods throughout his ordeal; although Gatorade discontinued Tiger's drink, "Gatorade Tiger Focus," on Dec. 8, it said at the time that the move had nothing to do with recent events.

Now, one week after Woods' apology -- his first appearance in public since the scandal broke after Woods crashed his car during Thanksgiving weekend, three months ago -- Gatorade has finally thrown in the towel.

-- Written by Scott Eden in New York

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Scott Eden has covered business -- both large and small -- for more than a decade. Prior to joining, he worked as a features reporter for Dealmaker and Trader Monthly magazines. Before that, he wrote for the Chicago Reader, that city's weekly paper. Early in his career, he was a staff reporter at the Dow Jones News Service. His reporting has appeared in The Wall Street Journal, Men's Journal, the St. Petersburg (Fla.) Times, and the Believer magazine, among other publications. He's also the author of Touchdown Jesus (Simon & Schuster, 2005), a nonfiction book about Notre Dame football fans and the business and politics of big-time college sports. He has degrees from Notre Dame and Washington University in St. Louis.