Gap (GPS) - Get Report announced that it is opening up its brands Athleta, and Janie and Jack, to be franchised overseas for the first time as the company looks to provide updates on its planned spinoff into two publicly traded companies.
"Given the premium, gift-worthy children's looks of Janie and Jack and the versatile, sustainable women's performance apparel of Athleta, we feel the two brands will resonate with customers in new and existing markets internationally," said Roy Hunt, senior vice president of Gap Global Franchise and Strategic Alliances.
Athleta is the company's women's performance apparel subsidiary, while Janie and Jack is the company's children's clothing subsidiary.
Gap made the announcement at its Meet the Management investor event Thursday.
The company said that to drive market awareness for the brands it will initially franchise Athleta and Janie and Jack online and in "shop-in-shop" formats before transitioning to traditional brick-and-mortar store space with proven partners.