NEW YORK (TheStreet) --News Corp.'s (NWSA) - Get ReportFox Business cable network is reportedly in talks with Don Imus to simulcast the shock jock's radio show during the prime business-news hours of 6 a.m. to 9 a.m. Eastern Time.
The initial report, published by the
Los Angeles Times
Monday night, has led to speculation among the chattering classes that Fox is perhaps on the way to ditching its experiment in all-business TV less than two years after the channel's launch, to much fanfare, in October 2007.
Henry Blodgett, for one, speculated as much on his
Silicon Alley Insider
Web site Tuesday, arguing that Fox Business's desire to reach a "mainstream" business audience has badly misfired, since
alone has been more than enough to fill viewer demand for such programming.
Publicly available ratings, via
Nielsen Media Research
, do not exist for Fox Business, but the
noted that the channel reaches about 50 million households, about half as many as
(which is owned by NBC -- which, in turn, is owned by
Imus would replace two Fox Business programs, "Fox Business Morning" and "Money for Breakfast."
-- Written by Scott Eden in New York
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