Ford (F - Get Report) reported third-quarter car sales fell 4.9%, better than analysts' consensus estimate of a 6.1% decline.

The Dearborn, Mich., vehicle major's truck segment was the lone unit to increase sales in the quarter, up 8.8% to 309,920.

Meanwhile, its SUV segment saw an 11% decline to 193,100 vehicles, and car sales fell 30% to 77,231 vehicles. 

"As planned, this year is a transitional one for Ford as we move from our sedan lineup to an all-new winning portfolio of trucks and SUVs," Ford's vice president of U.S. marketing, sales and service, Mark LaNeve, said in a statement.

"Ranger sales continue to accelerate, and the all-new Explorer and Escape are hitting dealer showrooms now." 

Overall, the company reported 580,251 vehicle sales in the quarter. 

Ford's truck and SUV sales accounted for 87% of its sales mix, a 5% year-over-year increase, as the automaker continues to phase out its sedan segment.

Ford reported an average transaction price of $37,900, a $2,200 increase from a year earlier.

Ford shares are down 3.6% to $8.58 on Wednesday. 

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