Ford

(F) - Get Report

said Friday its global marketing chief Bob Rewey was retiring after a little more than a year on the job.

Rewey, 62, became Ford's global marketing head in January 2000, and was previously the group vice president of marketing, sales and service for Ford's automotive operations. He had been with Ford 38 years.

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The Detriot, Mich., automaker, which recently

reiterated its first-quarter outlook, said Brian Kelley, 40, was taking over as vice president of global consumer services. Kelly was previously vice president and general manager for sales and distribution with

General Electric's

(GE) - Get Report

appliance division, Ford said. His position will be filled by Karen Francis, the former head of

General Motors'

(GM) - Get Report

Oldsmobile division.

Ford, the No. 2 vehicle maker, has been struggling along with other automakers to

boost sales amid a lagging U.S. economy. The sector is by and large deflated, but automakers have maintained optimism about meeting earnings expectations. General Motors also recently assured the market it

will meet its first-quarter forecast.

Shares of Ford lately traded down 37 cents to $29.98, while General Motors gained 58 cents to $59.03 on the

New York Stock Exchange

.