says it is making market-share gains in Europe, just as it is doing in the U.S.
Ford of Europe said Monday that its market share in its 19 principal European markets rose by 0.5% to 8.8% in November, even as its sales in those markets slipped by 21.4%. In October, Ford's market share was 0.4 percentage points higher than in October 2007. Ford is the second leading automaker in Western Europe, behind
The November sales pattern was the same in the U.S., where Ford gained market share even as sales plummeted. Overall, domestic industry sales sank about 35%, Ford sales slumped 31%, and Ford's market share increased to 15% from 14%, just as it had in October.
China Watch: Smoother Roads for Automakers
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At the time, Jim Farley, group vice president of marketing, attributed the market-share increase to gains by Ford's F Series pickup trucks.
In Europe, Ford said, the Fiesta has performed well since a new model was introduced two months ago. In November, the Fiesta was Ford's second best-selling vehicle in Europe behind the Focus. It was also the top-selling vehicle in the U.K., capturing 6.2% of the new-car market.
Produced at the Ford plant in Cologne, Germany, for the European market, the Fiesta is the first in a series of fuel-efficient small cars developed through Ford's global product development process. Next year, production will begin in Spain and China. A U.S. introduction is planned for 2010, with production planned in Cuautitlan, Mexico.
Meanwhile, the Bush administration is considering ways of providing emergency aid to
, which have said they could run out of cash within weeks without help from the government.
In Washington, a Treasury Department official said Monday that no decisions have been made on what type of support to provide Detroit automakers. Treasury spokeswoman Brookly McLaughlin said department officials are continuing to assess the information they have received from the auto companies. Treasury officials are providing regular briefings to the White House, but she said there was no estimate on when a decision might be made.
Sen. Carl Levin, D-Mich., said in Detroit that he expects President Bush's solution to help the Detroit automakers will follow the previous deal Bush reached with congressional leaders.
The deal approved by the House provided loans for Chrysler and General Motors to help them survive until March 31, but it was blocked by some Republican senators. Ford has said it has enough cash to survive 2009.
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