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Editor's Note: Green and red arrows refer to intraday stock price movement.

NEW YORK (

TheStreet

) --

Alaska Air

(ALK) - Get Report

numbers boosted at UBS. Shares of ALK now seen reaching $68, according to UBS. Estimates also upped, as the company is keeping a tight lid on costs. Buy rating.

Amazon.com

(AMZN) - Get Report

target, estimates boosted at Barclays. AMZN price target increased to $195 from $180 given that the online holiday season has been strong and Amazon continues to gain share both online and offline, Barclays said. 2010 and 2011 EPS estimates increased to $2.48 and $3.35, respectively. Maintain Overweight rating.

Discover Financial

(DFS) - Get Report

numbers raised at Citigroup. Shares of DFS now seen reaching $20, according to Citigroup. Estimates also increased, as the company is seeing credit trends improve. Hold rating.

Express

(EXPR) - Get Report

estimates upped at UBS through 2012, UBS said. Higher sales are driving margin expansion. Buy rating and $20 price target.

Ford

(F) - Get Report

estimates, target upped at Citigroup. F estimates were boosted through 2012, Citigroup said. Industry pricing continues to improve. Hold rating and new $17 price target.

Google

(GOOG) - Get Report

estimates increased at Citigroup through 2011. Checks show business strength across the board. Buy rating and $725 price target.

Goldman Sachs

(GS) - Get Report

estimate lower at Barclays. GS 2010 EPS estimate trimmed to $13.40, 2011 held at $16. Less favorable revenue mix, Barclays said. Maintain Equal Weight rating and $175 price target.

ITT Corp

(ITT) - Get Report

price target higher at Barclays. ITT price target increased to $58 from $52 on better margin outlook, Barclays said. 2011 EPS estimate raised to $4.80, 2010 held at $4.32. Maintain Equal Weight rating.

ITT

(ITT) - Get Report

estimates, target increased at Goldman. ITT estimates were raised through 2012, Goldman Sachs said. Company is seeing higher productivity and lower restructuring costs. Neutral rating and new $55 price target.

Coca-Cola

(KO) - Get Report

estimates, target boosted at Citigroup. Shares of KO now seen reaching $72, according to Citigroup. Estimates also upped, given higher expected merger synergies. Buy rating.

Morgan Stanley

(MS) - Get Report

estimate cut at Barclays. MS 2010 EPS estimate reduced to $2.01, 2011 maintained at $2.30. Lower core FICC outlook and narrower credit spreads, Barclays said. Reiterate Equal Weight rating and $34 price target.

Pentair

(PNR) - Get Report

estimates lowered at Goldman. PNR estimates were cut through 2012, Goldman Sachs said. Company is facing higher corporate and currency costs. Neutral rating and $37 price target.

SuccessFactors

(SFSF)

estimates, target raised at Goldman. Shares of SFSF now seen reaching $35, according to Goldman Sachs. Estimates also increased, following positive channel checks.

Southwestern Energy

(SWN) - Get Report

estimate raised at Barclays. SWN 2011 EPS estimate raised to $1.25 on higher than expected capex and production, Barclays said. Maintain Equal Weight rating and $35 price target.

This article was written by a staff member of TheStreet.