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Foot Locker's (FL) - Get Foot Locker, Inc. Reportepic stock crash on Friday and poor second quarter results from Macy's (M) - Get Macy's Inc Report and J.C. Penney (JCP) - Get J. C. Penney Company, Inc. Report will probably only fuel excitement for the new 'Death of Mall' ETF.

Proshares recently filed the Long Online Short Bricks & Mortar Retail ETF with the Securities and Exchange Commission (SEC). The ETF mixes Amazon (AMZN) - Get, Inc. Report long exposure with SPDR S&P Retail ETF (XRT) - Get SPDR S&P Retail ETF Report  shorts. The SEC filing didn't reveal a listing exchange, expense ratio, or ticker.

If it had been in existence the last two years, it would have paid off in the form of a nearly 105% bump.

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Amazon is up 85% over the past two years and the XRT is down 20% over the same period.

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