The sneaker market is replete with a self-sustained system of blogs, Youtube channels, Facebook/Instagram/Twitter/Snapchat pages and websites designed to keep sneaker buyers abreast of upcoming releases. 

Nike (NKE) - Get NIKE, Inc. (NKE) ReportAdidas (ADDYY) and Under Armour (UA) - Get Under Armour, Inc. Class C Report  all rely on this system to help generate interest for their new products, often providing certain bloggers with exclusive information about releases. 

The companies also sometimes limit production as to generate even more hype and demand for their releases. 

Nike acknowledges Black History Month every year by releasing some of its most popular basketball and casual shoe styles. Here are some for February 2017:

Nike Kyrie 3 BHM

Release Date: Feb 16

Price: $120 

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Nike KD 9 BHM

Release Date: Feb 16

Price: $160

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Nike Lebron 14 BHM

Release date: Feb 16

Price: $175

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Nike Air Force 1 Upstep Low BHM

Release Date: Feb 16

Price: $140

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Adidas Yeezy Boost 350 V2

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Release Date: Feb 11

Price: $220

Adidas sees the return of the highly popular Yeezy line from rapper Kanye West.

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Adidas Harden Vol. 1 AS "No Brakes"

Release Date Feb 10

Price: $140

Adidas will also drop the latest shoe from NBA All-Star James Harden.

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Under Armour Street Precision Mid Tinted Neutral

Release Date: Feb 13

Price: $110

Under Armour dedicated February to the release of a couple of lines from its women's collection. Under Armour is still relatively new to the sneaker game, but sales crossed $1 billion for the first time in 2016. 

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Under Armour Charged Pivot Mid Tinted Neutral 

Release Date: Feb 13

Price: $130

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Under Armour Spieth One

Release Date: March 1 

Price: $200

Golfer Jordan Spieth's first shoe is also scheduled to release in a couple of weeks.

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