Facebook Inc. (FB) - Get Report wants its Messenger app to become the go-to for communicating on cellphones, replacing both Apple Inc.'s (AAPL) - Get Report iMessage and Alphabet's (GOOGL) - Get Report Android Messages, according to CNBC.

Facebook's VP of messaging David Marcus said the company "by all means...absolutely" wants to replace the default services on iPhone and Android models and is adding new features to best compete. Those include polls, sharing music from Spotify, buying tickets on Comcast Corp.-owned (CMCSA) - Get Report Fandango or even posting recipes from Tribune Media Co.-owned (TRCO) - Get Report Food Network.

"Conversations tend to stick on Messenger because the next best alternative is not as good," Marcus said. Messenger works the same way on all devices, meaning there's no green bubble when an iPhone receives a message from an Android.

Marcus also detailed his "personal crusade" to rid the world of 1-800 numbers. Because businesses can operate on Messenger, users can interact directly with a company instead of calling a 1-800 number only to sit on the phone with a robot.

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