Facebook Ups Instagram's Ad Appeal
Instagram has over 250 million daily active users.
Facebook Inc. (FB) - Get Report is getting serious about turning its popular Instagram social media platform into a money-making machine by making it more attractive for advertisers.
Facebook introduced a number of updates that make it easier for businesses to advertise on the platform, which boasts 250 million daily active users. Since introducing Instagram stories about 50% of businesses have utilized the function on the site.
The new tools are especially attractive for small businesses looking for an inexpensive way to advertise.
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