Facebook Inc. (FB) - Get Facebook, Inc. Class A Report is stepping up its streaming schedule for the college football season, striking a deal with digital sports network Stadium to broadcast 15 college football games this year. 

"Custom-produced for a Facebook audience, Stadium will introduce uniquely coordinated production assets and social elements to create a first-ever viewing experience," Stadium said in a statement describing the deal. 

Facebook will begin its college football streaming on September 2 at 6:30 pm EST with a double header featuring Miami of Ohio vs. Marshall and UC Davis vs. San Diego State. 

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Facebook shares were up 0.43% to $169.44 premarket. 

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