Facebook's (FB) - Get Report new Video section is set to go online in mid-August, effectively launching the social media giant's efforts to expand into original programming, Bloomberg reports.

The Video section was originally supposed to debut in June, however after "several false starts" the social media giant is eyeing August. It has also begun asking its partners to turn in their first episodes.

Facebook has already signed content deals with several publishers, and is reportedly looking to ink similar deals will mass media conglomerates, including News Corp (NWSA) - Get Report , according to Bloomberg.

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