Facebook Inc. (FB) - Get Facebook, Inc. Class A Report has suspended 200 apps while investigating potential data misuse, and one brand management expert says the news is a good thing. 

Eric Schiffer, chairman of Reputation Management Consultants, said the suspensions will rebuild the public's trust in the company, which has waned since the Cambridge Analytica scandal. Facebook announced Monday that the company is working to investigate whether the 200-some apps did misuse any information accessed before the company changed its policies in 2014.

"It says that they are following through," Schiffer said. "It grows brand trust."

While Facebook has yet to fully recover from the scandal that erupted in March, the worst of the social network's reputational damage is "in the rear view," Schiffer said. Facebook's stock has recovered all of the losses that occurred when the Cambridge Analytica news first came out in mid-March. 

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Facebook did not immediately respond to a request for comment. The company said in a blog post that if the investigation finds evidence that apps misused data, the apps will be banned and users will be notified via Facebook's Help Center.

"It will show people if they or their friends installed an app that misused data before 2015 -- just as we did for Cambridge Analytica," wrote Ime Archibong, vice president of product partnerships.

Facebook shares were down 0.1% to $186.78 Monday. Since the beginning of the year, the company's stock has increased 5.8%.

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