Etsy (ETSY) - Get Etsy, Inc. Report shares were tumbling 14.2% to $45.29 Thursday after the online marketplace for apparel and accessories trimmed its 2019 guidance, but several analysts see longer-term potential in the company.

The Brooklyn, N.Y., company earned $14.8 million, or 12 cents a share, down from $20 million, or 15 cents, in the year-earlier quarter. The latest result matched Wall Street's forecast.

Revenue totaled $198 million, up from $150 million a year ago and beating analysts' projections for $193 million.

Etsy said it expected revenue between $809 million and $815 million for 2019, compared with an earlier forecast of $797 million to $809 million. Etsy sharpened its 2019 guidance for earnings before interest, taxes, depreciation and amortization to between $179 million and $187 million, down from $177 million to $193 million.

Darren Aftahi, an analyst with Roth Capital Partners, said that while the core outlook has moderated, many growth stages remain in their early stages, leaving room "for better optimization." This "could help offset some of the current headwinds."

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Aftahi, who has a buy rating on the stock, cut his price target to $59 a share from $76.

Noting the mixed results, Laura Champine of Loop Capital Markets said "we had expected a quicker lift in Etsy Ads allocations from sellers than the company is seeing."

Champine lowered her price target to $70 from $80 but affirmed her buy rating and urged investors to buy on weakness "given Etsy's long-term growth prospects."

Edward Yruma, analyst with KeyBanc Capital Markets, who rates the stock overweight, cut his price target to $78 from $90, noting that the "complexity of the story" this quarter is "contributing to a re-rating of the multiple."

Etsy shares were trading down more than 16% at $44.30.

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