) --

E*Trade Financial

(ETFC) - Get Report

surged more 6% at Friday's market close, as speculation resurfaced that the online brokerage was again entertaining talks of a sale.

The Web site was reporting late Friday that E*Trade was in "advanced" talks regarding a sale. The story did not provide much in detail, nor did it cite a source.

A spokeswoman said E*Trade does not comment on market speculation or rumors.

Still, E*Trade shares closed up 11 cents, or 6.3%, to $1.84. More than 62 million shares of E*Trade changed hands on Friday, above its average trailing three-month daily average of 50 million shares and above the average trading volume of the past 10 days of 30 million.

Rumors of a possible

E*Trade sale

have been quiet of late, despite ample speculation in the fall of last year that the troubled brokerage firm was considering a sale, possibly to

TD Ameritrade

(AMTD) - Get Report


Rival online brokers TD Ameritrade and

Charles Schwab

(SCHW) - Get Report

have long been talked about as possible acquirers of E*Trade, and rumors heated up again last fall.

Following former CEO Don Layton's exit at the end of the year, due to his contract expiring, E*Trade named lead director

Robert Druskin

as an interim CEO. E*Trade has yet to name a permanent replacement.

--Written by Laurie Kulikowski in New York.