Soars as Traffic Increases was the tenth most visited site for the week ended Dec. 19, Media Metrix reported.
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Shares in


jumped more than 50% Wednesday on news the Web site was among the most visited e-commerce sites for the week of Dec. 19.

Shares in the e-tailer were up 6 1/16, or 53%, to 17 9/16 in midafternoon trading., which sells everything from computer hardware to sporting goods, was No. 10 on

Media Metrix's

list, with more 1.1 million visitors for the week.

"These increases in our traffic ... are further confirmation of the success of our merger with


an auction Web site, and demonstrate broad acceptance of the name as a top brand among Internet retailers," said Jerry Kaplan,'s CEO, in a statement. "Our audience, the small to medium business buyer and home office customer, is substantially less seasonal in its buying behavior than consumers who buy toys, books and music during the holidays."

The site was also the sixth largest audience gainer for the week, rising 42% compared to the previous three weeks, according to Media Metrix.