Dow Jones Ad Volume Rises

The publisher cites an 8% gain in January at the Wall Street Journal.
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Dow Jones said January advertising volume rose 8% from a year ago at its Wall Street Journal newspaper.

The New York financial publisher said gains at the

WSJ

included the Weekend Edition and reflected rises in classified, technology and general advertising, partially offset by a decrease in financial advertising.

In the classified advertising category at the

Journal

, January linage rose 26% due to an increase in real estate and other classified advertising. The

Journal's

technology advertising category increased 11.1% due to an increase in communications advertising, partially offset by declines in software, hardware, consumer electronics and other technology advertising. Linage in the

Journal's

general advertising category increased 6.0% primarily due to gains in industrial equipment, public utilities, luxury goods, insurance and other consumer advertising, partially offset by declines in auto and travel advertising. The

Journal's

financial advertising declined 14.6% due to weak wholesale and retail advertising, partially offset by a gain in tombstone advertising.

At

Barron's

, total national advertising pages were up slightly in January, with gains in technology and financial advertising offset by a decline in general advertising.

Internationally,

The Wall Street Journal Europe's

linage increased 23.9% and

The Wall Street Journal Asia's

linage increased 15.6% in January. Increases in technology and general advertising were partially offset by a decline in financial advertising for both Europe and Asia.

At Ottaway Newspapers, advertising linage fell 7.2% in January due to declines in auto and help wanted classified advertising and nondaily advertising, partially offset by a gain in real estate classified advertising.