Dow Jones (DJ) said advertising revenue at The Wall Street Journal plunged 12% from a year ago in April.
The New York-based publisher, which has been in the headlines off last week's $5 billion unsolicited bid from Rupert Murdoch's
, said technology advertising volume plummeted 35% on declines in hardware, office products, communications and technology professional services advertising. Financial advertising volume fell 15.6%, and general advertising volume decreased 14% on a drop in auto ads.
Classified advertising volume increased 1.7% due to an increase in other classified and commercial real estate advertising, partially offset by a decrease in residential real estate advertising.
, total advertising revenue increased 45.5% in April on a 41.5% increase in advertising pages aided by one additional issue in April 2007 vs. the prior-year period. On a per-issue basis, total advertising pages increased 13.2% primarily driven by an increase in financial advertising.
International advertising revenue increased 19.7% in April primarily due to increases in financial advertising at
The Wall Street Journal Asia
The Wall Street Journal Europe
Shares fell 55 cents to $54.96.