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NEW YORK (TheStreet) -- The creator of Doritos has died at the age of 97, and his family plans to toss the snack chips into his grave as a tribute.

Arch West, the creator of


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Doritos snack chips, passed away in Dallas of natural causes on Sept. 20.

A graveside ceremony is scheduled to take place on Oct. 1 at which his family plans to pay tribute to West by sprinkling the chips.

"We are tossing Doritos chips in before they put the dirt over the urn," his daughter, Jana Hacker, told the Dallas Morning News. "He'll love it."

West reportedly came up with the idea for Doritos after visiting a snack shack selling fried tortilla chips while on vacation with his family in San Diego in 1961. Doritos were brought to market in the U.S. in 1964 originally in a taco flavor, and the chip has since been developed in nearly 100 flavors worldwide.

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-- Written by Miriam Marcus Reimer in New York


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