Walt Disney (DIS) - Get Report doesn't want to be in the video game business.

Bloomberg reported that the entertainment and theme park giant plans to sell FoxNext, the video game business it acquired with the purchase of Twenty-First Century Fox's entertainment assets earlier this year. 

Citing people familiar with the matter, Bloomberg reported that senior Disney executives including CEO Bob Iger discussed keeping the company but concluded they don't want to be in the business of making video games.

Started by Fox two years ago, FoxNext makes free-to-play mobile games based on entertainment properties such as "Marvel Strike Force," which took in more than $150 million in its first year. FoxNext also has games in the works based on "Avatar" and "Aliens."

Free-to-play titles, which make money by convincing players to buy things in the game, are among the fastest-growing areas of the video game industry.

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