The program was basically a way for Disney fans to save up for a vacation, because the Happiest Place on Earth isn't exactly the cheapest.
Disney Vacation Account program members have four options to choose from in order to close the account. They can use the total amount in their account to purchase a Disney gift card, redeem the amount toward a Disney vacation of their choosing, do nothing and wait for a full refund, or request a refund before the September 27 refund process begins.
Disney decided to end the program after four years since it didn't have a high participation rate. However, those loyal Disney fans that took advantage of the program vented their frustration about losing it over social media.
"I am sad that this option is being taken away," Disney enthusiast Kim Slusher told Market Watch. "I know many people who plan Disney vacations have to skimp and save every penny to get to go."
Disney shares were up 2.5% to $109.60 early Thursday afternoon.
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