Walt Disney Co's (DIS) - Get Report ABC Networks inked a deal with Nielsen NV (NLSN) - Get Report to subscribe to the measurement company's out-of-home reporting service, Nielsen said in a Wednesday statement.
Nielsen is the only reporting firm that combines in-home and out-of-home ratings, achieved through a series of 77,000 panelists that monitor TV viewing away from home in places such as the gym, hotels, the office or a second home. Disney-owned ESPN and ESPN 2 were the first two networks to sign up for the add-on service earlier this year.
The data offers insight for both network programming and commercials so ABC can establish more detailed audience specs across screens and devices.
Nielsen stock traded down 1.15% Wednesday. Disney shares were up 0.68%.
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